The New High Society

Cannabis entrepreneur Scott Campbell and his wife, actress and director Lake Bell, are changing the way the world thinks about weed.

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It's happening fast. Cannabis dispensaries are cropping up at a record pace, while CBD, a nonintoxicating component of cannabis plants touted for its anti-inflammatory and calming properties, is suddenly appearing in everything from eye cream to dog treats and coffee. Still, the space is murky, says ganjapreneur Scott Campbell. In 2017, Campbell, a tattoo artist and founder of New York’s Saved Tattoo who has inked celebs like Johnny Depp and Marc Jacobs, cofounded Beboe, an upscale line of cannabis products that run the gamut from skin care infused with hemp-derived CBD to low-dose, THC-infused pastilles and vape pens (a.k.a. the stuff that gets you high).

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He and his wife, actress and director Lake Bell, are steadfast believers in the life-affirming power of pot. Bazaar sat down with the duo to talk about how weed can enhance our work lives, entertaining habits, and, yes, even parenting.

HARPER’S BAZAAR: Let’s be honest, I’m not sure we would have done a story on pot a few years ago. But the image is certainly changing: Barneys New York just launched an exclusive with you guys [at the High End, the cannabis boutique at its Beverly Hills location]. Currently, marijuana is legal for recreational use in 10 states, and it’s permitted for medical use in 33 if you have a prescription. Can you guys sense the tide turning, even from L.A.?

SCOTT CAMPBELL: Completely. I’ve seen huge parallels between weed culture and the tattooing world. Marijuana is coming out of this criminal underworld and onto the fashion scene.

I think much of that has to do with the rise of CBD-infused products. At Bazaar, we’ve been pitched everything from CBD shampoos to CBD pedicures. Frankly, some of the products seem a bit preposterous. Do you ever think it’s getting out of hand?

SC: Oh, God, I’ve seen CBD shoelaces! It’s like, stop! There’s a lot of CBD snake oil out there. CBD makes sense for skin care because the ingredient can be absorbed through the skin. Some strains address muscle spasms, others inflammation.

Okay, but CBD doesn’t get you high. Pot does. And a lot of people are intimidated by it.

LAKE BELL: Growing up, I was! The culture made it seem so illicit.

How do you use cannabis in your day-to-day?

LB: I use Beboe Inspired [an uplifting blend] when I’m writing [for the ABC series Bless This Mess]. It helps me stay sharp. And every night I use the Beboe Downtime [a calming variety]. As a mom, my sleep is precious.

SC: You work, like, 12 jobs! You’re writing, directing, and starring [in Bless This Mess]. Your gears are at pretty high RPMs all day long. It’s hard to slow them down before bed.

Do your kids know you use cannabis?

LB: It’s so normal in our home. Our children help raise the weedies in the backyard.

SC: We buy earthworms to put in the weedies. Our daughter is only four, but she absolutely knows the smell of weed. It’s like spicy food—she knows it’s just for grown-ups. I don’t smoke or vape in front of my kids, because the number of kids using Juuls and vaping nicotine these days really bums me out. I don’t want my kids to romanticize the act of smoking anything until they’re old enough to understand the difference [between the two].

How does pot compare to drinking?

SC: To drink a half bottle of wine versus smoke a little weed? There’s a very distinct difference in the morning: With weed, you wake up feeling great. As a parent, there’s no worse feeling than holding your kid while you’re hungover. You feel like such a dirtbag. Weed is cleaner, at least the way we produce it at Beboe. Our products are “socially,” or mildly, dosed. They’re for high-functioning adults and first timers, not stoners.

LB: Cannabis is evolving into a more sophisticated place. I think of Beboe as the rosé of weed. My friends and I, we don’t “rage.”

SC: The biggest compliment we get? “My wife loves that stuff.”


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This article originally appears in the May 2019 issue of Harpers BAZAAR, available on newsstands April 23.


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